Growing up my parents always taught me that if I was going to do something, I needed to do it right. I needed to put all my efforts into whatever that thing of the moment was. Belive me, there were quite a few "things of the moment." Looking back I can't believe they tolerated my hopping around and indecision.
I had brief affairs with everything from clarinet and saxaphone playing to tennis, theater, ballet, tap dance and who knows what else. While I was tap-dancing my way to understanding what made me tick, my parents were right there behind me giving 100% support--leading by example. Amazing.
This must be why I enjoyed the following quote by Jonathan Fields .
"The goal of a business, product or experience should never be to 'effectively serve' a market. It should be to blow peoples' minds."
Take from that what you may. I look around and find myself frequently frustrated by all the people who seem to be okay with doing a half-ass job. In the end however, consumers are aware and undercredited. People who operate on the "75% is close enough to 100%" mentality will ultimately find themselves at the mercy of those who won't settle for less.
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