Wednesday, February 16, 2011
Frumpapotamus
Frumpapotamus -- A little known word that I feel characterizes a way of dress around here. When one feels they have so many layers on that they can hardly move, and yet they are still cold...they are a frumpapotamus. I have grown to know this word all too well. I am also in a perpetual state of chill. Brrrrr. Won't the cold ever leave?
Wednesday, February 2, 2011
Sesame Street Sells Wax to Kids
You heard me. The loved and renowned show watched universally sells wax to kids. Do I have a problem with that? Absolutely not. Let me tell you why...
My favorite and most memorable TV episode as a child was the Sesame Street episode that takes you into the Crayola factory (see link to YouTube video). To see the machines sorting all the colors one by one into boxes that mirror the rainbow of colors - well that was pure magic.
Crayola, as a brand, has forever since been imprinted on my brain and in my emotions. Every time I go to the store and walk down the craft isle I pick up a box, open it and sniff the colored wax. That's how you get customer loyalty for a wax product. You may think me insane. Perhaps I am, but tell me you haven't done the same.
The kicker is...I learned so much in that one episode; I learned about the manufacturing processes, about colors, about packaging and distribution. Thinking back, maybe this is where my love for marketing was born. The producers of this episode go down in my book of cretaing a work of pure genius. Also, do the people shown at work have any idea of the impact they had on so many childrens' lives? They should.
Marketing of this nature is neither offensive, or intrusive, and I have a pretty high barometer of trust. Maybe the format can be revisited. I miss "Trix Are For Kids" and "They're Grrrrreat" with Tony the Tiger boxtop baseballs. However I also value health and peace of mind for kids. Where is the line to be drawn?
My favorite and most memorable TV episode as a child was the Sesame Street episode that takes you into the Crayola factory (see link to YouTube video). To see the machines sorting all the colors one by one into boxes that mirror the rainbow of colors - well that was pure magic.
Crayola, as a brand, has forever since been imprinted on my brain and in my emotions. Every time I go to the store and walk down the craft isle I pick up a box, open it and sniff the colored wax. That's how you get customer loyalty for a wax product. You may think me insane. Perhaps I am, but tell me you haven't done the same.
The kicker is...I learned so much in that one episode; I learned about the manufacturing processes, about colors, about packaging and distribution. Thinking back, maybe this is where my love for marketing was born. The producers of this episode go down in my book of cretaing a work of pure genius. Also, do the people shown at work have any idea of the impact they had on so many childrens' lives? They should.
Marketing of this nature is neither offensive, or intrusive, and I have a pretty high barometer of trust. Maybe the format can be revisited. I miss "Trix Are For Kids" and "They're Grrrrreat" with Tony the Tiger boxtop baseballs. However I also value health and peace of mind for kids. Where is the line to be drawn?
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